Last Wednesday a new radio station premiered: “The Wild” on 107.7 FM. So far it’s not too bad (the little I’ve listened to) but it is a bit heavy on electronic, hip hop, and Autotune for my tastes. According to KBND’s story, it’s “geared to listeners between 18 and 34” and will be heavily playing up the social media aspect—and from what I can tell from that story, it sounds like they’ve got a car with a QR code or something on it driving around that you can snap pictures of and be entered to win contests and things.
So who’s been listening to it so far? What do you think?